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Getting found on Google, in plain English

Practical local SEO guides for plumbers, electricians, cleaners, and every other local service business. No jargon, no fluff.

Costs

How Much Should a Local Business Website Cost?

From free DIY tools to agency quotes above $8,000, here is what local service businesses actually pay for a website and what they get.

5 min read
Getting Found

Do You Need a Website If You Have a Google Business Profile?

A Google Business Profile gets you on the map, but a website does the heavy lifting for every service, every neighbourhood, and every search.

5 min read
Getting Found

Why Isn't My Business Showing Up on Google?

Six fixable reasons your plumbing, electrical, or cleaning business is invisible on Google, and exactly what to do about each one.

6 min read
Local SEO

What Is Local SEO? A Plain-English Guide for Service Businesses

Local SEO explained without the jargon: how Google picks which tradespeople show up, and what you can do about it.

5 min read
Leads

How to Get More Local Customers from Google

Five practical steps to help your service business show up on Google and turn searches into booked jobs.

6 min read
Local SEO

Service Area Pages: Why Your Local Website Needs Them

One homepage cannot rank in every town you serve. Service area pages fix that, and here is how to build them properly.

5 min read
Local SEO

The Local SEO Checklist for Service Businesses

A step-by-step local SEO checklist for service businesses: Google Business Profile, service pages, area pages, schema, reviews, speed, and tracking.

6 min read
Local SEO

How to Rank in the Google Map Pack

Learn what drives Google Map Pack rankings and the exact steps to get your local business into the top three results.

5 min read
Reputation

How to Get More Google Reviews and Why They Matter

Google reviews shape both your local ranking and whether customers call you. Here is a practical, policy-safe guide to getting more of them.

6 min read
Costs

DIY vs Done-For-You Websites for Local Businesses

Weighing up DIY website builders against agency builds and auto-built tools so you can choose without wasting money or weeks of evenings.

5 min read
Getting Found

What to Look for in a Website Builder for Tradespeople

A practical checklist for tradespeople choosing a website builder, covering the six features that actually drive local enquiries.

6 min read
Getting Found

Why Your Business Needs a Website, Not Just a Facebook Page

A Facebook page gets you visible but not found. Here is why every tradesperson needs a real website as their online foundation.

6 min read
Local SEO

How Long Does Local SEO Take to Work?

Local SEO takes months, not days. Here is an honest timeline and what you can do to speed things up.

6 min read
Getting Found

How to Optimise Your Google Business Profile

A practical, step-by-step guide to filling out every part of your Google Business Profile so local customers find and choose you.

5 min read
Local SEO

Schema Markup for Local Businesses, Explained Simply

Schema markup tells Google exactly what your business does, where you are, and what customers say, all in code Google actually reads.

6 min read
Local SEO

How to Write Service Pages That Rank

Learn how to write service pages that show up in local search and turn visitors into paying customers, step by step.

6 min read
Getting Found

9 Website Mistakes That Cost Local Businesses Customers

Nine common, fixable website mistakes that silently send local service customers to your competitors instead of you.

5 min read
Getting Found

Do I Really Need a Website for My Trade Business?

Word of mouth feels solid until it isn't. Here is an honest look at whether a trade business really needs a website in 2026.

5 min read
Local SEO

Local SEO vs Traditional SEO: What Is the Difference?

Local SEO and traditional SEO share roots but serve very different goals. Here is what every service business owner needs to know.

6 min read
Getting Found

How to Show Up in Google Maps

A plain-English walkthrough for trades businesses: claim your profile, pick categories, earn reviews, and get into the map pack.

6 min read
Local SEO

Why Your Name, Address and Phone Must Match Everywhere

Mismatched business details across directories quietly kill your local rankings. Here is how to audit and fix them.

6 min read
Local SEO

How to Find the Right Keywords for a Local Business

Find the exact words your customers type into Google, for free, and turn them into pages that bring in real work.

6 min read
Costs

Should You Hire an SEO Agency? An Honest Look

Weighing up a local SEO agency against doing it yourself? Here is what good agencies actually do, what they cost, and when to say no.

6 min read
Leads

How to Tell If Your Website Is Actually Getting You Leads

Your website might look great and still bring in nothing. Here is how to find out, without guessing.

5 min read